Alique Khorchidian
Alique Khorchidian is a young, driven individual with an innate passion for the intersection of creativity and commerce. From her early years in Geneva, Switzerland, Alique has developed a deep curiosity about how storytelling, design, and strategy come together to shape and evolve luxury brands. With a keen eye for innovation, sustainability, and entrepreneurship, Alique is poised to make a lasting impact on the fashion and luxury industries.
Currently a student at Collège du Léman in Geneva, Alique is enrolled in the International Baccalaureate Careers Programme (IBCP), where she focuses on Business, Mathematics, and the arts. Her rigorous academic background, combined with a natural ability to think analytically and creatively, gives her the tools to explore the evolving business landscape, particularly within the fashion and luxury sectors. Alique’s commitment to excellence is reflected in her consistent presence on the Honor Roll, which highlights her dedication to academic achievement.
Throughout her educational journey, Alique Khorchidian has gained practical experience in the world of retail and digital marketing. As a Retail Sales Associate at Marli & Sartoro, she learned the intricacies of customer service, inventory management, and sales targets. Working at the intersection of luxury and commerce, she gained firsthand insight into how brands engage with consumers, ensuring satisfaction while preserving exclusivity and high standards. This role fueled Alique’s interest in the underlying strategies that drive successful luxury brands.
Her work as a Social Media Manager and Assistant at Hansine allowed Alique Khorchidian to further expand her expertise in the fashion industry. Managing social media platforms, developing content strategies, and assisting with creative direction were just a few of her responsibilities. Her ability to stay on top of trends, analyze market shifts, and develop mood boards made her an integral part of the team. This experience reinforced Alique’s belief in the power of branding and creative marketing to shape consumer perception and drive business growth.
Outside of academics and work, Alique Khorchidian is deeply involved in extracurricular activities that reflect her diverse interests and skills. As an active member of the Women in Business Club at her school, she advocates for female entrepreneurship and leadership. Her participation in the EHL Junior Academy further strengthened her business acumen, providing her with a foundation in hospitality, leadership, and business management. Additionally, Alique’s love for the outdoors is demonstrated through her engagement in sailing at the Club Nautique de Versoix and her dedication to tennis training with the Tennis Fédération Française.
Fluent in multiple languages, Alique Khorchidian is a natural communicator with a knack for leadership and collaboration. These qualities, paired with her entrepreneurial spirit, make her uniquely suited for a career in the luxury industry. She is particularly intrigued by how luxury brands balance heritage with modernity, exploring how they incorporate sustainability, digital innovation, and inclusivity into their strategies. Alique’s desire to merge creativity with impactful business strategies will undoubtedly shape her future endeavors as she continues to grow and develop within the fashion and luxury space.
With a bright future ahead, Alique Khorchidian is on track to become a trailblazer in the fashion and luxury industries, bringing fresh ideas, innovation, and a global perspective to the table. Whether through launching her own brand or contributing to an established luxury company, Alique is sure to leave a lasting mark on the world of entrepreneurship, creativity, and business.
